Create a Utility Template

Create a service-related Utility template with approved variables, media, footer and buttons and submit it to Meta.

Overview

Search Aliases: transactional template, service template, order update WhatsApp template

Step-by-step instructions

  1. Open Wemblo -> Message Templates -> Custom.
  2. Choose Create New Template.
  3. Enter a lowercase name such as appointment_confirmation_pk.
  4. Select the language.
  5. Select Utility.
  6. Add an optional header.
  7. Write a clear service-related body.
  8. Add numbered variables such as {{1}} and {{2}}.
  9. Add realistic sample values.
  10. Add an optional footer.
  11. Add supported URL, phone or quick-reply buttons.
  12. Review the live preview.
  13. Submit for approval.
  14. Sync after approval.
  15. Test with fictional contact data.

EXAMPLE

Hello {{1}}, your appointment with Islamabad Learning Centre is confirmed for {{2}} PKT. Reply RESCHEDULE if you need another time.

CATEGORY CONTROL

Do not place unrelated promotional content inside a Utility template. Meta may recategorize or reject a template that does not match its actual purpose.

COMMON ISSUES & SOLUTIONS

Name is rejectedUse lowercase letters, numbers and underscores.
Variable errorUse sequential variables and provide samples.
Button invalidReview provider-supported button type and required fields.
Category changedReview the message purpose and Meta decision.

Last reviewed: