Configure Facebook and Instagram Comment Automation
Create suitable public replies, private follow-up, contact actions, assignment and handover for Facebook and Instagram comments.
Overview
Search Aliases: auto reply to comments, comment keyword automation, Instagram comment bot, Facebook comment CRM
Before you begin
- Connect the correct Page and Instagram account.
- Confirm comment permissions.
- Choose posts, campaigns or account-wide scope according to the available Wemblo controls.
- Prepare approved public and private response content.
- Define negative, sensitive and sales-ready handover rules.
MAIN CONCEPTS
| Public Reply | Response visible on the social post. |
|---|---|
| Private Reply | Supported private continuation from a comment. |
| Keyword Rule | Word or phrase that starts the automation. |
| Condition | Post, account, message content or other rule. |
| Contact Action | Create/update contact, tag, source, field or pipeline. |
| Handover | Transfer to an authorized person. |
Step-by-step instructions
- Open Wemblo -> Social Comment Automation.
- Choose Facebook or Instagram.
- Select the connected Page or account.
- Select the post scope.
- Add keywords or conditions.
- Choose exact, contains or another supported match type.
- Write the approved public reply.
- Configure a supported private response where needed.
- Add tags, source, fields, pipeline or assignment.
- Add human handover for complaints, privacy, high-value or unclear cases.
- Save as draft.
- Test with a controlled comment.
- Review public and private behavior.
- Activate.
PUBLIC RESPONSE RULES
Do not reveal order details, phone numbers, email, payment or personal information in public. Do not argue with a customer publicly. Use neutral acknowledgement and move suitable matters into a private or human workflow.
COMMON ISSUES & SOLUTIONS
| Automation does not start | Check active status, selected post, account, keyword and provider event. |
|---|---|
| Wrong reply is sent | Review overlapping rules and match order. |
| Private reply is unavailable | Check provider support and permission. |
| Repeated replies | Review duplicate events, retries and several active rules. |
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