WhatsApp Message Templates Overview
Create, submit, sync and use Meta-approved Utility, Marketing and Authentication templates in Wemblo.
Overview
Search Aliases: message template library, custom template, WhatsApp notification template, OTP template
TEMPLATE CATEGORIES
Utility: Requested or expected service, account, order, appointment or transaction communication.
Marketing: Promotional, announcement or re-engagement content for permission-based audiences.
Authentication: One-time code and supported verification communication.
TEMPLATE COMPONENTS
Name: Lowercase letters, numbers and underscores where required.
Language: Provider-approved language version.
Header: Optional text or supported media.
Body: Required message content with variables.
Footer: Optional short text.
Buttons: Supported quick replies, URL, phone, copy code or other provider-defined actions.
Samples: Example values for variables and media used during provider review.
GENERAL CREATION PROCESS
- Connect the correct WABA.
- Open Message Templates.
- Choose Custom and Create New Template.
- Enter the name and language.
- Choose Utility, Marketing or Authentication.
- Build the components.
- Add realistic sample values.
- Preview.
- Submit to Meta.
- Wait for provider status.
- Sync the approved template into Wemblo.
- Test with fictional data.
COMMON ISSUES & SOLUTIONS
| Template rejected | Review category, wording, variables, examples, buttons and provider policy. |
|---|---|
| Template not visible in Wemblo | Confirm WABA, language, sync and status. |
| Wrong variable value | Review mapping and contact field. |
| Template paused | Review provider quality and recent usage. |
OFFICIAL LINK
https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates/
Last reviewed: