Configure Click-to-WhatsApp Ads
Connect the Meta ad account and WhatsApp number, prepare the campaign, targeting and welcome experience, and track conversations in Wemblo.
Overview
Search Aliases: Facebook ads to WhatsApp, Instagram ads to WhatsApp, click to message, CTWA
Before you begin
- Connect the Facebook business assets and ad account.
- Connect the selected WhatsApp Business number.
- Confirm the ad account has a valid provider payment method.
- Prepare creative, targeting, budget and approved welcome experience.
- Define lead source, tags, assignment and qualification.
WEMBLO ASSET SYNCHRONIZATION
- Open Click-to-WhatsApp Ads.
- Choose Sync Social Accounts or the equivalent action.
- Confirm the Facebook Page and ad account.
- Confirm the WhatsApp number.
- Review status and provider errors.
CAMPAIGN CREATION
- Enter a clear campaign name.
- Choose the supported objective.
- Set the provider budget.
- Select target locations such as Islamabad, Rawalpindi or another approved area.
- Configure age, gender or other available targeting responsibly.
- Select placements.
- Add the approved creative and copy.
- Select the WhatsApp destination.
- Configure the greeting or conversation starter.
- Add Wemblo source, tags, fields, pipeline and assignment.
- Review the campaign and provider policy.
- Publish or submit to Meta.
- Test the click path.
- Confirm Smart Inbox and contact source.
ANALYTICS CONTEXT
Spend, impressions, reach and link clicks are provider advertising metrics. A click, message or read event is not automatically a sale. Confirm conversions through the business CRM process.
COMMON ISSUES & SOLUTIONS
| Ad account missing | Check Business Portfolio and authorization. |
|---|---|
| WhatsApp number not available | Check WABA/number connection and provider asset link. |
| Ad rejected | Review Meta advertising policy, creative and claim. |
| Click opens wrong number | Review ad destination. |
| Conversation source missing | Check campaign mapping and entry event. |
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