Create a Marketing Template
Create permission-based WhatsApp marketing templates, offers, coupons, catalogs, carousels and call-permission requests.
Overview
Search Aliases: promotional template, sale template, WhatsApp coupon, carousel template
Before you begin
Confirm the audience has suitable permission for promotional messaging. Prepare an opt-out process. Confirm offer dates, price, stock, terms and landing links.
SUPPORTED MARKETING DIRECTIONS
Standard Marketing: General promotion or announcement.
Limited-Time Offer: Time-bound offer with provider-supported timer or expiry behavior.
Coupon Code: Promotional message with copy-code action.
Catalog: Message connected with product catalog.
Call Permission: Asks for permission to receive a call.
Product Carousel: Multiple catalog products.
Media Carousel: Multiple image/video cards with shared button structure.
Step-by-step instructions
- Open Templates -> Custom -> Create.
- Choose Marketing.
- Choose the applicable marketing type.
- Enter a compliant name and language.
- Add the header or media.
- Write the body and variables.
- Add sample values.
- Add the supported buttons.
- Add offer, coupon, catalog or carousel details where required.
- Include clear sender identity and relevant terms.
- Review the preview.
- Submit to Meta.
- Sync after approval.
- Test with an internal permission-based contact.
- Test opt-out handling.
CONTENT RULES
Do not use misleading urgency, fake scarcity, unsupported discounts or unclear sender identity. Confirm the offer is valid in Pakistan where applicable. Do not target contacts who have opted out.
COMMON ISSUES & SOLUTIONS
| Template rejected | Review category, claim, variables, media and buttons. |
|---|---|
| Coupon button missing | Use the supported marketing type and fields. |
| Carousel invalid | Check card count, shared button structure, media format and catalog link. |
| Poor response or complaints | Review audience relevance, frequency and consent. |
Last reviewed: