Manage Consent, Opt-Outs & Suppression
Record marketing permission, process opt-outs, and prevent optional messages to suppressed contacts.
RULES
- Document the campaign purpose and consent source.
- Identify the sender clearly.
- Process STOP, unsubscribe, and channel preference requests.
- Refresh suppression before every promotional campaign.
- Keep necessary account, security, billing, booking, order, and support messages separate from optional marketing.
- Retain minimal evidence needed to honor the preference.
Who should use it
Marketing users, sales teams, workspace managers and authorized campaign operators.
Where to find it in Wemblo
Wemblo -> Marketing -> Campaigns
Before you begin
- Use the correct workspace and connected channel.
- Confirm audience consent and provider eligibility.
- Prepare fictional test contacts and approved content.
- Assign a person or team to handle replies.
Main concepts and fields
| Concept / Field | Meaning or Use |
|---|---|
| Consent | Permission or other applicable authority. |
| Opt-Out | Request to stop optional marketing. |
| Suppression | Record preventing future promotional sends. |
| Service Message | Necessary account or transaction communication. |
| Preference | Customer choice by brand or channel. |
Step-by-step instructions
- Open Wemblo -> Marketing -> Campaigns.
- Confirm the sender, destination or campaign type.
- Select an eligible audience or social handle.
- Create and preview approved content.
- Map variables or source fields.
- Assign reply ownership and opt-out handling.
- Send an internal test.
- Schedule in PKT or launch.
- Review status, failures and replies.
Test and verification
- Complete one successful path with fictional data.
- Complete one invalid, failure or permission path.
- Confirm the result appears in the correct workspace and module.
- Confirm the correct person or team can review and continue the work.
Common issues and solutions
| Issue | What to Check |
|---|---|
| Campaign or post cannot start | Sender, destination, audience, consent, schedule and plan limit. |
| Content or variable fails | Template/content status, field mapping and fallback value. |
| Provider reports failure | Authorization, media/content rules and provider response. |
| Replies are missed | Smart Inbox routing, assignment and staffing. |
Security, privacy, consent, cost and provider notes
- Use only data the business is authorized to process.
- External provider charges, policies, approvals, limits and availability remain separate.
- Do not expose passwords, API keys, tokens, webhook secrets, payment credentials or private customer data.
- Use human review for sensitive, regulated, urgent, financial or final decisions.
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