Automate Social Comments & Replies
Configure Facebook and Instagram public replies, private follow-up, keywords, assignment, and human handover.
Step-by-step instructions
- Choose Facebook or Instagram.
- Select the Page, account, and post scope.
- Define suitable keyword or condition rules.
- Create the public response.
- Add a supported private follow-up.
- Add tags, fields, and assignment.
- Hand negative, sensitive, complex, or sales-ready comments to a person.
- Test with a fictional comment.
Who should use it
Marketing users, sales teams, workspace managers and authorized campaign operators.
Where to find it in Wemblo
Wemblo -> Marketing -> Social Engagement
Before you begin
- Use the correct workspace and connected channel.
- Confirm audience consent and provider eligibility.
- Prepare fictional test contacts and approved content.
- Assign a person or team to handle replies.
Main concepts and fields
| Concept / Field | Meaning or Use |
|---|---|
| Public Reply | Response visible on the post. |
| Private Reply | Supported private continuation. |
| Keyword Rule | Condition starting a response. |
| Fallback | Action when no rule matches. |
| Handover | Transfer to an agent. |
Test and verification
- Complete one successful path with fictional data.
- Complete one invalid, failure or permission path.
- Confirm the result appears in the correct workspace and module.
- Confirm the correct person or team can review and continue the work.
Common issues and solutions
| Issue | What to Check |
|---|---|
| Campaign or post cannot start | Sender, destination, audience, consent, schedule and plan limit. |
| Content or variable fails | Template/content status, field mapping and fallback value. |
| Provider reports failure | Authorization, media/content rules and provider response. |
| Replies are missed | Smart Inbox routing, assignment and staffing. |
Security, privacy, consent, cost and provider notes
- Use only data the business is authorized to process.
- External provider charges, policies, approvals, limits and availability remain separate.
- Do not expose passwords, API keys, tokens, webhook secrets, payment credentials or private customer data.
- Use human review for sensitive, regulated, urgent, financial or final decisions.
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