Review Campaign Status & Analytics
Interpret sent, delivered, read, failed, bounce, click, reply, and social-publishing events correctly.
Overview
Sent means accepted for sending. Delivered and read are provider-reported events where available. A click, read, message, or comment is not automatically a sale or conversion. Confirm the date range, PKT timezone, channel, provider definition, and any synchronization delay.
Who should use it
Marketing users, sales teams, workspace managers and authorized campaign operators.
Where to find it in Wemblo
Wemblo -> Marketing -> Campaigns
Before you begin
- Use the correct workspace and connected channel.
- Confirm audience consent and provider eligibility.
- Prepare fictional test contacts and approved content.
- Assign a person or team to handle replies.
Main concepts and fields
| Concept / Field | Meaning or Use |
|---|---|
| Sent | Accepted for sending. |
| Delivered | Provider reports delivery. |
| Read | Provider reports read/open where available. |
| Failed | Provider or validation error. |
| Reply | Customer response requiring follow-up. |
Step-by-step instructions
- Open Wemblo -> Marketing -> Campaigns.
- Confirm the sender, destination or campaign type.
- Select an eligible audience or social handle.
- Create and preview approved content.
- Map variables or source fields.
- Assign reply ownership and opt-out handling.
- Send an internal test.
- Schedule in PKT or launch.
- Review status, failures and replies.
Test and verification
- Complete one successful path with fictional data.
- Complete one invalid, failure or permission path.
- Confirm the result appears in the correct workspace and module.
- Confirm the correct person or team can review and continue the work.
Common issues and solutions
| Issue | What to Check |
|---|---|
| Campaign or post cannot start | Sender, destination, audience, consent, schedule and plan limit. |
| Content or variable fails | Template/content status, field mapping and fallback value. |
| Provider reports failure | Authorization, media/content rules and provider response. |
| Replies are missed | Smart Inbox routing, assignment and staffing. |
Security, privacy, consent, cost and provider notes
- Use only data the business is authorized to process.
- External provider charges, policies, approvals, limits and availability remain separate.
- Do not expose passwords, API keys, tokens, webhook secrets, payment credentials or private customer data.
- Use human review for sensitive, regulated, urgent, financial or final decisions.
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