Run Email Campaigns
Choose a verified sender and permission-based audience, create content, test personalization, schedule in PKT and monitor delivery.
Overview
Search Aliases: bulk email, newsletter campaign, nurture campaign, segmented email
Before you begin
- Use a verified sender and authenticated domain.
- Use a permission-based audience.
- Remove suppressed contacts.
- Define who will handle replies.
- Review provider send limits and Wemblo plan usage.
CREATE THE CAMPAIGN
- Open Campaigns -> Email.
- Choose Create Campaign.
- Enter a descriptive internal name.
- Select the verified sender and Reply-To.
- Choose contacts or a segment.
- Add exclusions and suppression.
- Write the subject and preheader.
- Create the body.
- Add personalization and fallback values.
- Add a clear unsubscribe method where required.
- Test links, mobile layout and accessibility.
- Send internal test emails.
- Choose Send Now or a PKT schedule.
- Launch.
- Monitor delivery, bounces, complaints, replies and available engagement.
METRIC CONTEXT
Sent: Provider accepted the send request.
Delivered: Provider reports delivery.
Open: Tracking event where available; not guaranteed to represent a unique human view.
Click: Tracked link action where supported.
Reply: Customer response.
Bounce: Provider could not deliver.
Complaint: Recipient or provider spam complaint.
Conversion: Business outcome verified separately.
COMMON ISSUES & SOLUTIONS
| Campaign cannot start | Check sender, audience, suppression, plan and provider limit. |
|---|---|
| High bounce rate | Review list quality and address validation. |
| Spam complaints | Review consent, sender identity, relevance and frequency. |
| Links fail | Review URL, tracking and domain reputation. |
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