Campaigns & Publishing Overview

Overview

WhatsApp broadcasts, email campaigns, audiences, social scheduling, comments, replies, consent, and analytics

Chapter purpose

This chapter explains how authorized Wemblo users create, test, launch, monitor, and follow up on permission-based campaigns and social publishing.

Chapter contents

1. Campaigns and Publishing Overview
2. Create a WhatsApp Broadcast Campaign
3. Create an Email Campaign
4. Select Contacts, Segments, and Audiences
5. Map Variables and Personalize Messages
6. Schedule Facebook Posts
7. Schedule Instagram Posts
8. Automate Social Comments and Replies
9. Manage Consent, Opt-Outs, and Suppression
10. Review Campaign Status and Analytics
11. Assign and Follow Up on Campaign Replies
12. Campaign and Publishing Troubleshooting

What this guide helps you do

Choose the correct channel, sender, audience, content, schedule, reply owner, and measurement approach for a customer-engagement campaign.

Main concepts and fields

Step-by-step instructions

1. Define the campaign goal and channel.
2. Confirm the sender, provider account, consent, and Wemblo capacity.
3. Choose or build the audience.
4. Create approved content and personalization.
5. Send a controlled test.
6. Schedule in Pakistan Standard Time or send now.
7. Monitor status, assign replies, and create follow-up.

Common issues and solutions

Who should use it

Marketing users, sales teams, workspace managers and authorized campaign operators.

Where to find it in Wemblo

Wemblo -> Marketing -> Campaigns

Before you begin

• Use the correct workspace and connected channel.
• Confirm audience consent and provider eligibility.
• Prepare fictional test contacts and approved content.
• Assign a person or team to handle replies.

Test and verification

1. Complete one successful path with fictional data.
2. Complete one invalid, failure or permission path.
3. Confirm the result appears in the correct workspace and module.
4. Confirm the correct person or team can review and continue the work.