API & Webhooks

Api And Webhooks Overview

Wemblo can connect with your website, CRM, e-commerce store, LMS, ERP, or internal system using APIs and webhooks.

This section is for customer-side developers and technical teams.

What can you integrate?

Common integrations include:

  • Website lead forms
  • CRM systems
  • E-commerce stores
  • Payment systems
  • Course registration systems
  • Product inventory systems
  • Appointment booking systems
  • Internal dashboards

API keys

API keys allow external systems to connect with Wemblo securely.

Security rules:

  • Keep API keys private.
  • Do not expose API keys in frontend code.
  • Use separate keys for separate systems.
  • Disable unused keys.
  • Rotate keys if leaked.

Webhooks

Webhooks allow Wemblo and external systems to send real-time updates to each other.

Example webhook events:

  • New lead created
  • New WhatsApp message received
  • Conversation assigned
  • Conversation resolved
  • Campaign reply received
  • AI handover triggered
  • Customer submitted form data

Example use case

A website form can send customer details to Wemblo. Wemblo can then create a contact, add a tag, assign the lead, and send a WhatsApp confirmation message.

Best practices

  • Use HTTPS URLs only.
  • Validate webhook signatures if available.
  • Log incoming webhook requests.
  • Add retry handling.
  • Avoid duplicate lead creation.
  • Never expose secret keys publicly.